Govology: Boost Your B2G Margins: Winning Strategies for Small Business Resellers

READ BEFORE REGISTRATION

This workshop requires you first to register with the UH APEX Accelerator by selecting the "Register Online" link below. After you have completed the UH APEX Accelerator registration, YOU MUST select the "Continue" link and you will be taken to the Govology website. On the Govology website select the "Buy now" link to complete the registration process. If you are an existing UH APEX Accelerator client, enter your coupon code during the Govology registration and the training is free for you to attend.

YOUR REGISTRATION TO ATTEND THE WEBINAR IS NOT COMPLETE UNTIL BOTH THE UH APEX Accelerator AND GOVOLOGY REGISTRATIONS ARE COMPLETED.

If you are a current client of the UH APEX Accelerator, when you register for the webinar please use the email address we currently have on file. If you do not know the email you have on file with us, please email uhapex@uh.edu and we will confirm your email address.

If you have a new email address, please let us know and we will update your record with us.

Please do not register for the webinar using your new email address until you have informed us of the new email address and we have updated your record.

Thank you!

Stop competing on razor-thin margins! Instead, leverage winning strategies to secure government contracts with higher profitability. This webinar will equip you with essential tactics, including utilizing the Brand Name or Equal clause, building strong relationships with manufacturers and developers, and implementing effective post-contract follow-up strategies.

In today’s competitive environment, a strong sales strategy is more critical than ever. Many small businesses enter the government market with high hopes, only to face stiff competition, restrictive payment terms, and unsustainable pricing. This workshop will show you how to boost competitiveness, increase margins, and position your business for long-term success.

What You’ll Learn:

• Understanding the “Brand Name or Equal” Clause – Unlock new opportunities by mastering this often-misunderstood clause. Plus, learn how comprehensive market research helps identify gaps, tailor offerings, and strengthen your positioning with government buyers.

• Manufacturer & Developer Collaboration – Strategic partnerships enhance your value proposition, making your bid more compelling. Discover key tactics to strengthen these relationships and gain a competitive edge.

• Pricing Strategies for Success – With increasing competition, effective pricing is crucial. Learn how to balance competitiveness with profitability to maximize your contract wins.

• Post-Contract Award Best Practices – Success doesn’t stop at the contract award. We’ll cover essential strategies for clarifying deliverables, managing expectations, and soliciting feedback to ensure continuous growth. Plus, learn how to maintain strong relationships with government buyers beyond the contract to secure future opportunities.

This session follows industry best practices to provide actionable insights that drive real results. Get ready for a product sales strategy on steroids!

Target Audience:

• Business Development Professionals looking to expand their government sales pipeline
• Senior Management exploring product sales opportunities for their company
• Business Owners/Founders seeking proven tactics and strategies to launch and grow product sales