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UH Bauer APEX Accelerator

Govology: Commercializing Innovation Technology

Sep
4
2025
Thu, Sep 4 12:00 PM to 1:30 PM
Topic: Government Contracting

READ BEFORE REGISTRATION

This workshop requires you first to register with the UH APEX Accelerator by selecting the "Register Online" link below. After you have completed the UH APEX Accelerator registration, YOU MUST select the "Continue" link and you will be taken to the Govology website. On the Govology website select the "Buy now" link to complete the registration process. If you are an existing UH APEX Accelerator client, enter your coupon code during the Govology registration and the training is free for you to attend.

YOUR REGISTRATION TO ATTEND THE WEBINAR IS NOT COMPLETE UNTIL BOTH THE UH APEX Accelerator AND GOVOLOGY REGISTRATIONS ARE COMPLETED.

If you are a current client of the UH APEX Accelerator, when you register for the webinar please use the email address we currently have on file. If you do not know the email you have on file with us, please email uhapex@uh.edu and we will confirm your email address.

If you have a new email address, please let us know and we will update your record with us.

Please do not register for the webinar using your new email address until you have informed us of the new email address and we have updated your record.

Thank you!

For innovative small businesses, a well-developed commercialization strategy can mean the difference between a breakthrough idea and a missed opportunity. In competitive R&D funding programs—such as SBIR and STTR—strong commercialization and transition plans are often the deciding factors for securing Phase I and Phase II awards. Understanding agency expectations and building a compelling plan is critical for success.

This webinar is designed to equip early-stage technology companies with the tools and strategies needed to transform cutting-edge ideas into market-ready products and services. Attendees will learn how to:

  • Validate Customers – Identify who will buy your product, confirm their needs, and refine your value proposition.

  • Conduct Market Research & Define Target Markets – Find cost-effective sources of market data and narrow your focus to the most promising opportunities.

  • Analyze the Competition – Understand the competitive landscape, assess market gaps, and position your solution for differentiation.

  • Develop Intellectual Property Strategies – Create a plan to protect your innovations and strengthen your competitive edge.

  • Build a Well-Rounded Team – Assemble the right mix of technical, business, and operational expertise to execute your vision.

  • Create a Realistic Financial Plan – Forecast costs and revenues to present funders with a credible commercialization path.

The session also addresses how to craft high-quality “support & commitment” letters and other critical elements agencies look for in commercialization plans.

Who Should Attend

  • Innovative, early-stage technology development companies

  • Contract support organizations

  • Economic development organizations

Speaker(s): Jerry Hollister Senior Principal Consultant at BBC Entrepreneurial Training and Consulting

Co-Sponsor(s):


Fee: $ 75.00

FREE for UH APEX Accelerator clients with coupon code. Click "Continue" after you complete the UH APEX Accelerator registration to go to the Govology website to complete your registration.

Register Online
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